WoW – ISS in Action | From Communication to Amplification: Making Farm Innovations Travel

📅 24 June 2026 | 🕙 10:00–11:30 CET | 💻 Online via Teams🎙️ Hosted by ATTRACTISS | Part of the AKISConnect WoW – Webinars on Wednesdays series

Innovation often starts locally, but how can successful solutions spread and create impact beyond the farm?

This WoW webinar explores how farm-level innovations can move from isolated success stories to broader adoption across the agricultural sector. The session focuses on how innovation support services, communication strategies and knowledge exchange mechanisms help amplify innovative practices and make them travel across regions and systems.

This 90-minute session brings together insights and experiences to better understand how knowledge flows can be strengthened and how innovation can reach wider communities of farmers and stakeholders. Join us to learn, share and get inspired.

🔍 What will we explore?

• Innovation at farm level
  How small, practical innovations, from new work processes and technologies to collaboration models, emerge on farms and why they often remain internal or localised.
• From communication to amplification
  How Innovation Support Services (ISS) can move beyond information sharing towards real amplification through storytelling, demonstration days, Operational Group (OG) examples and peer-to-peer learning.
• What helps innovations spread
  The importance of innovation brokers creating the right forums for exchange, elevating farmers’ voices, hands-on demonstrations and using compelling visual content to inspire uptake and adaptation.

💡 Why join?

Gain practical insights into how to amplify innovation beyond individual farms, improve knowledge flows, and support wider uptake of solutions that work in practice across Europe.

🔗 Find out more and register here!

We look forward to seeing you there!

📩 Questions? Contact Maria Suomela at maria.suomela@proagria.fi