WoW – ISS in Action | Young Farmers and New Entrants: Building Innovative Farm Businesses

📅 16 September 2026 | 🕙 10:00–11:30 CET | 💻 Online via Teams🎙️ Hosted by ATTRACTISS | Part of the AKISConnect WoW – Webinars on Wednesdays series

How are young farmers and new entrants turning ideas into viable, responsible and future-oriented farm businesses?

This Webinars on Wednesdays session will explore the innovation pathways of young farmers and new entrants, focusing on how innovation develops throughout the different stages of a farm business.

Innovation can involve much more than adopting new technologies. It can include new business models, production system choices, risk management strategies, digital tools and partnerships. The webinar will also examine how Innovation Support Services help young farmers navigate these decisions through mentoring, business advice, matchmaking, financial planning and tailored support.

Drawing on practical experiences, this 90-minute session will highlight what can help young farmers overcome challenges and build sustainable futures in farming.

🔍 What will we explore?

• Innovation throughout the farm business journey
  • How innovative ideas emerge and develop at different stages, from setting up a farm to strengthening and expanding the business.
• Different pathways to innovation
  • How new business models, production choices, digital tools, risk management strategies and partnerships can contribute to viable and future-oriented farms.
• Support that makes a difference
  • The role of trusted advisors, mentoring, accessible networks, funding information and peer-to-peer exchange in helping young farmers and new entrants move forward.

💡 Why join?

Gain practical insights into what drives innovation for the next generation of European farmers and how tailored support can help turn promising ideas into thriving farm businesses.

🔗 Find out more and register here!

We look forward to seeing you there!

📩 Questions? Contact Maria Suomela at maria.suomela@proagria.fi